Being a very scrawny little pipsqueak in my childhood years, I feel like these milk commercials gave me a sense of hope. Maybe one day, if I drank enough milk, I'd grow up into a strong, attractive man. Maybe then I could seek revenge on the bullies, or I could get that attractive girl at the beach. There was nothing I wouldn't be able to do, because dammit, I drank milk.
The problem with this whole thing, though, was that I couldn't stand the taste of milk. Even as a child, the whole concept seemed strange to me. Think about this: one day, back in history, someone was walking by a herd of cows. As they passed by the field, they thought to themselves, "Hmm, I wonder what the secretions from that cow's nipples would taste like!" It's hard to imagine, isn't it? But somewhere down the line, this situation had to've happened. Don't even get me started on cheese!
It's funny to see how advertisements for milk have evolved since 1985. Instead of appealing to the benefits of drinking milk, sometimes you just need to try and make it cool. The Dairy Farmers of Ontario did just that a few years ago.
Just another reason Canada's awesome, eh?
I may not ever get the urge to sip on a nice, cold glass of cow nipple secretion, but I sure know a great advertising campaign when I see one. Those classic milk spots, my friends, were good stuff.
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